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Consumer confidence closes out 2024 on a negative trajectory (Bloomberg/Nanos)

The closing week of 2024 had consumer confidence moving into negative territory for the first time this year. Negative sentiment on the future strength of the economy hit a two year high. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,014 respondents in Canada. This… Continue Reading Consumer confidence closes out 2024 on a negative trajectory (Bloomberg/Nanos)

One in 20 Canadians say they are spending more this holiday season

Canadians are nine times more likely to say they will spend less this holiday season (48%) rather than more (five per cent) compared to last year, which has declined from December 2023 (54%) but remains higher than 2022 (43%). Over two in five Canadians say they will spend about the same (45%). There has been… Continue Reading One in 20 Canadians say they are spending more this holiday season

Consumer confidence on a negative trajectory. Negative views on the future strength of economy hits ...

Canadian consumer confidence continues to spiral on a negative trajectory with the forward view on the future strength of the Canadian economy hitting a two year high. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,032 respondents in Canada. This report is based on the… Continue Reading Consumer confidence on a negative trajectory. Negative views on the future strength of economy hits a 2-year high (Bloomberg/Nanos)

Sputtering in Neutral: Consumer confidence hits neutral zone following US election period after a ye...

Consumer confidence in Canada continues to drop in the post US election period.  Of note, the proportion of people who feel the economy will get weaker in the next six months has hit a new two-year high. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of… Continue Reading Sputtering in Neutral: Consumer confidence hits neutral zone following US election period after a year of positivity (Bloomberg/Nanos)

Climate Ambition Tracking: After trailing the environment, jobs and the economy now statistically ti...

The research gauged the opinions among Canadians on climate change, energy costs, and the balance between environmental protection and economic growth. It explores views on the timing of climate action, concerns about energy prices, confidence in various players to reduce emissions, and preferences for federal or provincial leadership in climate policy. Canadians are split for… Continue Reading Climate Ambition Tracking: After trailing the environment, jobs and the economy now statistically tied with the environment for the first time (Positive Energy/Nanos)

Canadians are more likely to think the proposed HST/GST tax breaks and rebates are a bad idea rather...

The survey gauged the views of Canadians on the new economic measures announced by the government, including their impressions of the measures, their impact on personal perceptions of the government’s management of the economy, and their preferred spending priorities for the government. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online… Continue Reading Canadians are more likely to think the proposed HST/GST tax breaks and rebates are a bad idea rather than a good idea; prefer the allocated money for these measures is not spent at all or spent on other priorities (Globe/Nanos)

Consumer Chill: People almost four times more likely to think economy will get weaker rather than st...

Canadian consumer confidence continues a downward trajectory in the wake of the US presidential election.  Of note, people are almost four times more likely to think the economy will get weaker rather than stronger in the next six months. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random… Continue Reading Consumer Chill: People almost four times more likely to think economy will get weaker rather than stronger in next six months (Bloomberg/Nanos)

Two thirds of Canadians say a tariff on Canadian exports into the US would negatively impact their l...

The objective of the research was to gauge the views of Canadians on preferences on trade negotiations with the United-States, response to U.S. imposing tariffs and the impact on likelihood to purchase US-made goods. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1084 Canadians, 18 years of… Continue Reading Two thirds of Canadians say a tariff on Canadian exports into the US would negatively impact their likelihood to purchase US-made goods (CTV/Nanos)

Majority of Canadians think it is likely or somewhat likely that the proposed tariffs on Canadian go...

The objective of the research was to gauge the views of Canadians on likelihood of new tariffs on Canadian goods following Trump’s potential return to power. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1084 Canadians, 18 years of age or older, between November 30th to December… Continue Reading Majority of Canadians think it is likely or somewhat likely that the proposed tariffs on Canadian goods entering the US will actually be introduced once Donald Trump takes power (CTV News/Nanos)

Consumer confidence sinking in wake of Trump election and tariff Tweet (Bloomberg/Nanos)

Consumer confidence has been on a noticeable decline in the wake of the US election and Trump promise to impose new tariffs on Canadian goods.  Positive views on the future strength of the Canadian economy has dropped from 26 to 13 percent in the past four weeks. -Nik Nanos, Chief Data Scientist Nanos conducted an… Continue Reading Consumer confidence sinking in wake of Trump election and tariff Tweet (Bloomberg/Nanos)