Category: Consumers

Canada’s confidence has stabilized at neutral. The index has recovered from April lows, signalling a pause in pessimism rather than a clear recovery. Of note, personal finances and economic expectations remain weak. Improved expectations suggest cautious hope, but momentum is limited and fragile overall nationwide. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD… Continue Reading Confidence on Hold: Perceptions Pause Between Gloom and Hope (Bloomberg/Nanos Research)

Canadian consumer confidence is stuck in a holding pattern. The Bloomberg Nanos Canadian Confidence Index has edged up from recent lows but remains below the threshold that would signal broad optimism. Household sentiment is being pulled in opposite directions: job security remains relatively firm, cushioning anxiety, while pessimism about the wider economy and real estate… Continue Reading Consumer confidence wobbling near neutral (Bloomberg/Nanos Research)

After weeks of sliding sentiment, Canada’s economic mood may be finding a floor. The Bloomberg Nanos Canadian Confidence Index edged up to 47.23 from 46.31 last week, a modest break in the downward trajectory from its 2026 high of 54.19 in late February. The Expectations Index remains subdued at 42.60, while the Pocketbook Index holds… Continue Reading Canada’s Confidence Index Steadies After Weeks of Decline (Bloomberg/Nanos Research)

Canada’s economic mood has darkened decisively. Confidence has slipped below neutral territory with weak expectations about the economy and housing. The signal maybe that Canadians are bracing for leaner months ahead. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,027 respondents in Canada. This… Continue Reading Canadian Consumer Confidence Turning Decisively Dark (Bloomberg/Nanos Research)

All indicators in the Bloomberg Nanos Index showed negative pressure. The biggest drop in sentiment had to do with the proportion of Canadians who thought the economy would get stronger in the next six months.  This declined from 27 to 15 per cent over the past four weeks.  – Nik Nanos, Chief Data Scientist Nanos… Continue Reading Consumer confidence on a clear negative trajectory (Bloomberg/Nanos)

Canadian consumer confidence continues to slide and has moved below the 50-point neutral position on the Bloomberg Nanos Index.  The negative trajectory has been largely driven by pessimistic views on the future strength of the Canadian economy. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey… Continue Reading Confidence wanes as Canadians grow gloomier about the economy. (Bloomberg/Nanos Research)

Canadian consumer confidence continues to slide and is moving from a somewhat positive position towards neutrality.  Of note the four-week decline in consumer confidence in the Prairies has been greater than other regions. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,024 respondents in… Continue Reading Consumer confidence slides for third week in succession. (Bloomberg/Nanos Research)

After a series of gains in consumer confidence in February, March is seeing a softening of consumer confidence in Canada as the Bloomberg-Nanos Index is returning to a trajectory towards neutral. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,015 respondents in Canada. This… Continue Reading February gains in consumer confidence abate. (Bloomberg/Nanos Research)

Although consumer confidence is holding in marginally positive territory there are some interesting dynamics unfolding over the past four weeks.  Forward looking expectations are up but Canadians are feeling the squeeze on job security. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,023 respondents… Continue Reading Consumer confidence holding in marginally positive territory. (Bloomberg/Nanos Research)

The positive movement in consumer confidence has been primarily driven by perceptions that the Canadian economy will get stronger in the next six months.  The proportion of Canadians who believe things will get better has increased from 17 to 26 percent in the past four weeks.  This has coincided with a series of trade meetings… Continue Reading Canadian consumer confidence continues to improve. Hits highest level since November 2024. (Bloomberg/Nanos)