Insightful analysis and actionable results are the hallmarks of our strategic research services.
Conducting a stand-alone national survey provides you with the ability to dig deep into the public opinion landscape. Nanos Custom Studies can be tailored to your specific needs, from the number of questions to the size for sub-group samples to specific screening criteria. Our assignments range from public opinion research to identifying market opportunities for Fortune 500 companies.
We offer custom telephone, online and hybrid studies – reach out to us for more information and to discuss what methodology fits your needs.
Our diversity of experience tips the scales in our favour and, with our own integrated telephone bank and online probability panel, the quality and accuracy of our results exceed industry standards.
Track Record:
Although it is a challenge in itself to capture the firm’s diversity, to follow is a sample of custom research projects.
Measuring public opinion
Prior to the roll-out of a communications campaign, Nanos Research was retained to gauge baseline public opinion. This included benchmarking perceptions, identifying persuasion opportunities and testing elements of the communications strategy.
Benchmarking new products growth
Diversifying its product mix, one of North America’s leading food interests retained Nanos Research to conduct a product trial. This trial involved conducting waves of consumer interviews by telephone following the delivery of 100,000 free food samples to targeted households.
Litigation research
Nanos Research has been retained to conduct research related to trademark litigations in Canada in the retail, food and entertainment industries.
Expanding markets
As a precursor to expansion, one of Canada’s leading retailers retained Nanos Research to assess market potential, analyse business opportunities and identify the vulnerabilities of competitors.
Tracking incidence within the population
As part of an in-depth healthcare study, Nanos Research was retained to track the number of Canadians who experienced a common health affliction. The purpose of this study was to support a national dialogue and contribute to a better understanding of those suffering in Canada. The longitudinal study also set a benchmark for healthcare professionals to track improvement on the issue.
Consulting with the community
In the lead up to a major capital investment, Nanos Research was retained by the subsidiary of a US industrial concern to collect the perceptions of community stakeholders. The key goal of the research was to support the creation of an education and persuasion campaign.
Identifying TV content opportunities
Nanos Research was retained to conduct a co-incidental telephone survey of cable subscribers prior to the launch of a new cable channel service. By identifying the viewing patterns of television watchers, the relative market share of all cable channels was quantified. The correlation of the relationships between viewing factors allowed our client to identify niche market opportunities for the potential new service.
Improving government service delivery
Nanos Research was retained to conduct a study of 1,200 employers related to a government policy initiative. The information collected helped identify opportunities to improve service delivery.
Political polling
The firm has conducted numerous public opinion research assignments for campaigns and media outlets across Canada.
As one of Canada’s most trusted research organizations, Nanos Research brings the right methodology to bear on the assignment. Nanos Research has the in-house ability to design, implement and administer online research assignments from the simple to the complex. Nanos Research is continually building its own in house panel ñ recruited randomly through our regular telephone surveys.
To follow is a sample of online research projects completed by Nanos Research.
Tracking public opinion
As part of an effort to track the views of Canadians and Americans on the bi-national relationship, Nanos Research has partnered with the University at Buffalo (State University of New York) to conduct an annual tracking study of 1,000 Canadians and 1,000 Americans online.
Gauging the opinions of members
Nanos Research was retained by one of Canada’s leading museum corporations to conduct a member survey collecting input both online and by mail. The information was used to better understand the key drivers for the value proposition of the museum.
TV program research
Nanos Research was retained to conduct online research and test programming impressions among TV viewers for one of Canada’s leading national television channels.
Elite stakeholder survey
In order to benchmark the perceptions of government stakeholders including legislators, their staff and public servants, Nanos Research was retained to conduct an online survey to gauge impressions of the client and of competing organizations.
Target group research
Nanos Research was retained by one of Canada’s leading health advocacy organizations to conduct an online survey of Canadians with a specific health condition. The information collected was used to develop provincial ìscore cardsî on how well a particular provincial government did at meeting the needs of those with that health condition.
Association membership research
Nanos Research was retained by one of Canada’s leading professional organizations to conduct a membership survey on issues related to new membership programs and services under consideration.
Collecting input from employees or stakeholders can be a challenge for any organization. Nanos Research provides research services that give decision makers the ability to remove these barriers and engage stakeholders. A multi-mode survey approach, which can combine components of telephone, fax, mail and online surveys, gives employees or stakeholders the ability to give input on their terms.
To follow is a sample of Employee/Stakeholder Research projects completed by Nanos Research.
Gauging the opinions of members
Nanos Research was retained by one of Canada’s leading museum corporations to conduct a member survey collecting input both online and by mail. The information was used to better understand the key drivers for the value proposition of the museum.
Consulting stakeholders on highly sensitive matters
In the face of record losses, Nanos Research was retained by a multi-billion dollar pension fund to engage stakeholders on how best to move forward. The process gave stakeholders the freedom to give their feedback with full anonymity and provided valuable insight to the fund managers.
Understanding perceptions of employees
Nanos Research was retained by one of North Americas largest environmental services corporation to survey employees across Canada and the United States. Information collected was used to develop a corporate ethics code of conduct.