The purpose of the Shift Canada Bold Ambition Index is to monitor and track how Canadians feel about embracing ambition, risk-taking, failure and innovation. By quantifying and unpacking Canadian mindsets and culture, we can better identify areas of strength, weakness and opportunities for change. The main index measures the overall environment, and three component sub-indices… Continue Reading Bold Ambition. Built in Canada. – The 2026 Shift Canada Bold Ambition Index (Shift Canada/Nanos Research)
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Category: Reports
What Canadians expect from the Government of Canada on public transit. (Canadian Urban Transit Assoc...
What this research shows is that public transit isn’t a niche issue – it’s foundational to how Canadians think about quality of life. Nearly nine in ten Canadians say transit matters to their communities, and four in five expect the federal government to be an active partner in funding it. What’s striking is the awareness… Continue Reading What Canadians expect from the Government of Canada on public transit. (Canadian Urban Transit Association/Nanos)
Over one in ten younger culture-goers turn to AI when searching for ideas for arts and cultural even...
When searching for arts and cultural events to attend, under one in ten (6% for local events, 8% for out of town) report using AI to do so in the past year. However, there is likely to be rapid growth when looking at the next twelve months as four times more culture-goers (26%) say they… Continue Reading Over one in ten younger culture-goers turn to AI when searching for ideas for arts and cultural events (Business / Arts, NAC, Nanos Research)
Carney and Liberals open widest lead over Poilievre Conservatives in wake of tariff threats and Cons...
In a week that featured a focus on US tariffs and an MP defection, last week was not a great week for Pierre Poilievre. He now trails Mark Carney in the preferred PM tracking by 31 points. The Liberals have opened a lead in the Nanos tracking outside of the margin of error for the… Continue Reading Carney and Liberals open widest lead over Poilievre Conservatives in wake of tariff threats and Conservative defection. (Nanos)
Consumer confidence remains in marginally positive territory (Bloomberg/Nanos)
After a positive lift in consumer confidence last week, perceptions remain stable. The proportion of Canadians who believe the economy will get stronger in the next six months is up seven points in four weeks from 18 to 25 per cent to but still remains net negative. Although 25 per cent is an improvement, 39… Continue Reading Consumer confidence remains in marginally positive territory (Bloomberg/Nanos)
Trust withers while Canadians push back on the U.S. (Globe and Mail/Nanos)
This survey gauged the views of Canadians on Canada’s future trade relationship with China. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,009 Canadians, 18 years of age or older, between January 31st and February 4th, 2026, as part of an omnibus survey. The margin of error… Continue Reading Trust withers while Canadians push back on the U.S. (Globe and Mail/Nanos)
A strong majority of Canadians believe preserving the country’s trade deal with the US and Mexico is
Nanos Research was retained by the Business Council of Canada to gauge the impressions Canadians on Canada potentially negotiating a renewed trade deal with Mexico and the United States. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,007 Canadians, 18 years of age or older, between February… Continue Reading A strong majority of Canadians believe preserving the country’s trade deal with the US and Mexico is important to one extent or another for the economy and personal finances. (Business Council of Canada/Nanos)
US is three and one half times more likely to be seen as a threat to Canadian security compared to C...
The research gauged the opinions among Canadians threats to the security of Canada. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,009 Canadians, 18 years of age or older, between January 31st and February 4th, 2026 as part of an omnibus survey. The margin of error for… Continue Reading US is three and one half times more likely to be seen as a threat to Canadian security compared to China (Bloomberg/Nanos)
Majority concerned the US is a threat to Canadian sovereignty (CTV News/Nanos)
3 in 5 Canadians say they feel concern about the US being a potential threat to Canadian sovereignty. 72 percent of Canadians aged 55 and older report feeling concerned that the US is a potential threat to Canadian sovereignty, the highest amongst all age groups. Comparatively 56 percent of Canadians aged 18 to 34 and… Continue Reading Majority concerned the US is a threat to Canadian sovereignty (CTV News/Nanos)
Consumer confidence trending up. (Bloomberg/Nanos)
Consumer confidence in Canada is trending up and has hit a level not seen since November 2024. Perceptions on the future strength of the economy and job security have been improving after hitting lows. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,018 respondents… Continue Reading Consumer confidence trending up. (Bloomberg/Nanos)