With a primary focus of Canadians jobs/the economy and US relations/Trump according to the Nanos issue tracking, consumer confidence remains in a marginally positive holding pattern. Of note the post election period realized an initial improvement in consumer confidence and this improvement has held. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual… Continue Reading Consumer confidence in holding pattern as Canadians await trade discussions. (Bloomberg/Nanos)
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Category: Consumers
More Canadians believe boycotts will end by the end of Trumps presidency than remain permanent. (CT...
Three in four Canadians report believing that the boycotts will end after Donald Trump’s time as President ends (47%) or before his time as President ends (28%). Sixteen per cent believe the boycotts will be permanent and continue after Donald Trump is no longer President and nine per cent say they are unsure on the… Continue Reading More Canadians believe boycotts will end by the end of Trumps presidency than remain permanent. (CTV News/Nanos)
Opposition to total ban on gas-powered cars remains high. (CTV News/Nanos)
Support for a total ban on the use of gasoline-powered cars and SUVs remains low with three in ten Canadians who would support or somewhat support this ban. This is consistent with findings from spring 2024. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,047 Canadians, 18… Continue Reading Opposition to total ban on gas-powered cars remains high. (CTV News/Nanos)
Consumer confidence steady for past eight weeks. (Bloomberg/Nanos)
Canadian consumer confidence continues to track in marginally positive territory over the past eight weeks. Of note, reported job security is lower now compared to four weeks ago. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,056 respondents in Canada. This report is based… Continue Reading Consumer confidence steady for past eight weeks. (Bloomberg/Nanos)
Consumer confidence hits high not seen since November 2024. (Bloomberg/Nanos)
Consumer confidence continues to incrementally trend upwards hitting a level not seen since November of 2024. Ontario and British Columbia remain confidence laggards registering lower consumer confidence than the rest of Canada. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,076 respondents in Canada.… Continue Reading Consumer confidence hits high not seen since November 2024. (Bloomberg/Nanos)
Forward-looking Expectations Sub-indice neutral which is its highest score in seven months (Bloombe...
Consumer confidence is uneven from a regional perspective. Ontarians and British Columbians both lag other parts of Canada when it comes to economic sentiment. The Pocketbook Sub-indice remains stable while there has been improvement in the forward-looking Expectations Sub-indice. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone… Continue Reading Forward-looking Expectations Sub-indice neutral which is its highest score in seven months (Bloomberg/Nanos)
Forward looking Expectations Sub-indice moves from negative to neutral for the first time in more th...
Overall consumer confidence remains marginally positive with the Expectations Sub-indice trending from negative to neutral for the first time in more than six months. Beneath the surface, personal finances showed negative pressure over the past four weeks while the future view on the strength of the economy showed some strength. – Nik Nanos, Chief Data… Continue Reading Forward looking Expectations Sub-indice moves from negative to neutral for the first time in more than six months. (Bloomberg/Nanos)
Trade Standoff: Canadians Back Tariffs on U.S. Imports Despite Cost Concerns. (Bloomberg/Nanos)
“Further uncertainty and new tariffs on Canadian goods by the US will reinforce appetite for a Canadian tariff response.” -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,120 Canadians, 18 years of age or older, between June 1st and 3rd, 2025 as… Continue Reading Trade Standoff: Canadians Back Tariffs on U.S. Imports Despite Cost Concerns. (Bloomberg/Nanos)
Consumer confidence marginally positive on real estate and future strength of the economy positivity...
Consumer confidence remains marginally positive as views related to the future value of real estate increasing and the Canadian economy strengthening have improved over the past four weeks. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,079 respondents in Canada. This report is based on… Continue Reading Consumer confidence marginally positive on real estate and future strength of the economy positivity (Bloomberg/Nanos)
Consumer confidence in marginally positive territory largely on improved sentiment on value of real ...
Canadian consumer confidence remains in positive territory, but the positive trajectory has abated over the past week. Of note, positive sentiment on the future value real estate is up nine points in the past four weeks. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,079… Continue Reading Consumer confidence in marginally positive territory largely on improved sentiment on value of real estate (Bloomberg/Nanos)