After a prolonged flatline trend, consumer confidence is up for the first time in almost six months. The Bloomberg Nanos Index is largely up on more positive sentiment related to personal finances and job security compared to four weeks ago. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines)… Continue Reading Confidence up, hits level not seen since August 2025 (Bloomberg/Nanos)
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Category: Consumers
Consumer confidence flatlines in neutral – Positive perceptions on future strength of economy hits 1
Consumer confidence in Canada continues to flatline in neutral. Of note, the percentage of Canadians who believe the economy will get stronger in the next six months has hit a 10 week low. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,055 respondents in… Continue Reading Consumer confidence flatlines in neutral – Positive perceptions on future strength of economy hits 10 week low. (Bloomberg/Nanos)
Canadian consumer remains tentative. (Bloomberg/Nanos)
Canadian consumer confidence remains gripped in neutrality with a score at 50.36 points on the 100 point diffusion index. People are two and one half times more likely to believe that the Canadian economy will get weaker rather than stronger in the next six months. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD… Continue Reading Canadian consumer remains tentative. (Bloomberg/Nanos)
Waiting to exhale: Canadian consumer confidence trapped in neutral (Bloomberg/Nanos)
For the past six months, consumer confidence has generally been in neutral territory as Canadians wait to see what the next steps in the Canada US trade relationship might bring. In this context people are neither exuberant or despondent. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone… Continue Reading Waiting to exhale: Canadian consumer confidence trapped in neutral (Bloomberg/Nanos)
About seven in ten Canadians would not buy American alcohol if it were put back on store shelves. (...
This research gauged the opinion of Canadians on how likely they would be to buy American alcohol if it were put back on the shelves. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,077 Canadians, 18 years of age or older, between December 27th and December 29th,… Continue Reading About seven in ten Canadians would not buy American alcohol if it were put back on store shelves. (CTV News/Nanos)
Rejection of US-made goods on the rise. (Bloomberg/Nanos)
More than eight in ten Canadians report they are less likely to purchase US-made goods than before tariffs were put in place on Canadian exports to the US to one extent or another. This represents a noticeable increase over the past year. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online… Continue Reading Rejection of US-made goods on the rise. (Bloomberg/Nanos)
Majority of Canadians believe that keeping U.S. liquor out of government owned liquor stores is the ...
The research gauged the opinions among the U.S. calling for provinces to end the U.S. liquor product bans as part of the review of the North American free trade deal. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,077 Canadians, 18 years of age or older, between… Continue Reading Majority of Canadians believe that keeping U.S. liquor out of government owned liquor stores is the best path forward for provincial governments. (Bloomberg/Nanos)
Consumer confidence stranded in neutral (Bloomberg/Nanos)
Canadian consumer confidence remains almost perfectly neutral as we open up 2026 with the environment neither encouraging positivity nor advancing negativity. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,054 respondents in Canada. This report is based on the four waves of tracking ending… Continue Reading Consumer confidence stranded in neutral (Bloomberg/Nanos)
Consumer confidence mired in neutral. Ontarians and BC’ers negative. (Bloomberg/Nanos)
Consumer confidence nationally remains mired in neutral. Of note, Ontarians have the most negative consumer confidence followed by British Columbians. Confidence in those two provinces is the most negative. – Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,059 respondents in Canada. This report is… Continue Reading Consumer confidence mired in neutral. Ontarians and BC’ers negative. (Bloomberg/Nanos)
2025 closes out in a neutral consumer confidence posture. (Bloomberg/Nanos)
Canadian consumer confidence closes out the year in a neutral posture with a score near 50 on the 100-point diffusion index. Views related to the future strength of the Canadian economy and person finances remain net negative while perceptions on the future value of real estate remains net positive. – Nik Nanos, Chief Data Scientist… Continue Reading 2025 closes out in a neutral consumer confidence posture. (Bloomberg/Nanos)