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Generational Divide – Canadians over 60 have highest consumer confidence under 60 less confident (Bl

Although overall consumer confidence remains marginally positive there is a significant generational divide.  Canadians 60 and over have the highest consumer confidence compared to all other age cohorts.  Those over 60 are likely the least affected by the rising cost of living. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and… Continue Reading Generational Divide – Canadians over 60 have highest consumer confidence under 60 less confident (Bloomberg/Nanos)

Forward look on consumer confidence shows possible signs of softening (Bloomberg/Nanos)

The forward-looking Expectations Sub-indice numerically slid below the Pocketbook Sub-indice for the first time in four months – largely on softening views on the future value of real estate. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,032 respondents in Canada. This report is based… Continue Reading Forward look on consumer confidence shows possible signs of softening (Bloomberg/Nanos)

People twice as likely to think the economy will be weaker rather than stronger in the next six mont...

Overall Canadian consumer confidence continues to track in positive territory but the forward view on the strength of the Canadian economy is twice as likely to be negative rather than positive. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,006 respondents in Canada. This report… Continue Reading People twice as likely to think the economy will be weaker rather than stronger in the next six months (Bloomberg/Nanos)

Consumer confidence positively steady (Bloomberg/Nanos)

Weekly tracking on consumer confidence suggests that perceptions remain in positive territory and stable. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,032 respondents in Canada. This report is based on the four waves of tracking ending July 26th, 2024. The margin of error for… Continue Reading Consumer confidence positively steady (Bloomberg/Nanos)

Consumer confidence steadily in positive territory (Bloomberg/Nanos)

Canadian consumer confidence continues to track in marginally positive territory.  Although people are more likely to have negative rather than positive views about their personal finances and the future strength of the economy, sentiment on job security and real estate remains positive. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and… Continue Reading Consumer confidence steadily in positive territory (Bloomberg/Nanos)

People are three times more likely to say their personal finances are worse rather than better compa...

Canadians are three time more likely to have a negative rather than a positive view on their personal finances compared to a year ago. This is in the context of a marginally positive overall consumer confidence score driven by views on the value of real estate. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD… Continue Reading People are three times more likely to say their personal finances are worse rather than better compared to a year ago (Bloomberg/Nanos)

Canadians are divided on how to fund NATO defense spending target (Bloomberg/Nanos)

Canadians are divided on how to fund NATO defense spending target with 26% who think that the Government should not increase the budget for defense, 22% who think the Government should cut spending on Social programs and 13% are unsure. Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey… Continue Reading Canadians are divided on how to fund NATO defense spending target (Bloomberg/Nanos)

Higher interest rates negatively impact spending for majority of Canadians; Poilievre most trusted ...

More than two in three respondents say that higher interest rates have impacted their personal spending somewhat negatively (26%) or negatively (37%), consistent with the previous wave (28%somewhat negatively ; negatively 36%). Older Canadians aged 55 plus are more less likely to say the higher rates affected their spending negatively (51%) than Canadians aged 18-34… Continue Reading Higher interest rates negatively impact spending for majority of Canadians; Poilievre most trusted to support economic growth (Bloomberg/Nanos)

Consumer confidence lower than four weeks ago and remains in marginally positive territory (Bloomber...

Canadian consumer confidence continues to trend in marginally positive territory.  Of note there has been some downward pressure on perceptions related to the future value of real estate and the future strength of the Canadian economy in terms of the numeric values. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and… Continue Reading Consumer confidence lower than four weeks ago and remains in marginally positive territory (Bloomberg/Nanos)

Consumer confidence tracking in positive territory (Bloomberg/Nanos)

Since January 2024, Canadian consumer confidence has consistently tracked in positive territory but just marginally above a score of 50 points on the 100 point diffusion scale that makes up the Bloomberg Nanos Canadian Confidence Index. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,117… Continue Reading Consumer confidence tracking in positive territory (Bloomberg/Nanos)