Consumer confidence remains in marginally positive territory with views on the future as measured in in the Expectations Sub-indice scoring higher than the Pocketbook Sub-indice which relates to one’s personal financial situation. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,105 respondents in Canada. This… Continue Reading Consumer confidence continue to track in marginally positive territory (Bloomberg/Nanos)
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Category: Reports
Content and products offered are most important part of relationship culture-goers have with arts an...
Asked to rank the most important parts of the relationship they might have with an arts or cultural organization, culture-goers most frequently rank first the content/products they offer (32%). This was followed by them being essential to their life and/or community (15%) and consistent quality of offerings (14%). Just under one in ten rank the… Continue Reading Content and products offered are most important part of relationship culture-goers have with arts and culture organizations – personal or cultural connection is most likely to influence attendance (Business / Arts/NAC/Nanos)
Conservatives have the lead over the NDP and the Liberals on the appeal of their policy platform. (C...
Overall, Canadians are more likely to say the Conservative Party has the most appealing policy platform to them than the other federal parties. Canadians 55 years and older are more likely to say the Liberal platform is most appealing (28%) than those 18 to 34 (15%). Nanos conducted an RDD dual frame (land- and cell-lines)… Continue Reading Conservatives have the lead over the NDP and the Liberals on the appeal of their policy platform. (CTV News/Nanos)
Poilievre hits new 10 year high on preferred PM tracking for a Conservative leader (Nanos)
Nanos tracks unprompted issues of concern every week. To access full weekly national and regional tracking visit the Nanos subscriber data portal. Enjoying an 18 point advantage over the Liberals in ballot box support, Conservative leader Pierre Poilievre has hit a new high in the preferred Prime Minister tracking since 2013. – Nik Nanos The… Continue Reading Poilievre hits new 10 year high on preferred PM tracking for a Conservative leader (Nanos)
Consumer confidence remains marginally positive (Bloomberg/Nanos)
Canada’s tepid consumer confidence continues to track in marginally positive territory. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,152 respondents in Canada. This report is based on the four waves of tracking ending May 17th, 2024. The margin of error for a random survey… Continue Reading Consumer confidence remains marginally positive (Bloomberg/Nanos)
Both Justin Trudeau and Pierre Poilievre score poorly in terms of credibility (Globe and Mail/Nanos)
Both Justin Trudeau and Pierre Poilievre score poorly in terms of credibility with mean scores of 3.7 and 3.9 out of ten, respectively. About half of Canadians say they believe both Justin Trudeau and Pierre Poilievre have low credibility (51% and 49% score 0 to 3 out of 10, respectively). Nanos conducted an RDD dual… Continue Reading Both Justin Trudeau and Pierre Poilievre score poorly in terms of credibility (Globe and Mail/Nanos)
Conservatives ahead of Liberals by 20 points – Poilievre hits new high as preferred Prime Minister (
Nanos tracks unprompted issues of concern every week. To access full weekly national and regional tracking visit the Nanos subscriber data portal. The Conservatives, federally, continue to enjoy a comfortable advantage of 20 percentage points over the Liberals. In the post federal budget period, Conservative leader Poilievre hits a new high. – Nik Nanos The… Continue Reading Conservatives ahead of Liberals by 20 points – Poilievre hits new high as preferred Prime Minister (Nanos)
Views on personal finances and future strength of the economy continue to decline (Bloomberg/Nanos)
Canadian consumer confidence continues to decline shifting from being positive towards a neutral state of sentiment. Downward pressure has been largely driven by an erosion of positive sentiment on personal finances and a more tepid view on the future strength of the Canadian economy. -Nik Nanos, Chief Data Scientist Nanos conducted an RDD dual frame… Continue Reading Views on personal finances and future strength of the economy continue to decline (Bloomberg/Nanos)
Majority of Canadians continue to lack confidence that housing will become more affordable in five y...
Similarly to the previous wave of research, the majority of Canadians are not confident or somewhat not confident that housing in Canada will be more affordable in five years than it is today. Residents of Quebec and British Columbia are more likely to be not confident or somewhat not confident than residents of Atlantic Canada… Continue Reading Majority of Canadians continue to lack confidence that housing will become more affordable in five years. (Bloomberg/Nanos)
Canadians are split on the impact of the capital gains tax increase. (Bloomberg/Nanos)
Canadians are slightly more likely to say the capital gains tax increase will weaken the economy (45%) than say it is fair and will close the gap between rich and poor (38%). Residents of the Prairies are more likely to say this will weaken the economy (56%) than those in Quebec (34%) and Atlantic Canada… Continue Reading Canadians are split on the impact of the capital gains tax increase. (Bloomberg/Nanos)