Canadians who work for large businesses have pride in both their work and place of employment – They are six times more likely to have a negative view versus a positive view of politicians who criticize their employer. (BCC/Nanos)

A strong majority of Canadians who report working for large businesses* say they are proud of the work they do at their current place of employment (81% give a score of 7-10 out of 10; mean of 7.8). Pride in their place of employment is also high with two thirds who report being proud of the company they work for (66% give a score of 7-10 out of 10; mean of 7.0).

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,086 Canadians, 18 years of age or older, between April 28th and May 1st, 2024 as part of an omnibus survey. The margin of error for a random survey of 1,086 Canadians is ±3.0 percentage points, 19 times out of 20.

Out of the 1,086 Canadians who completed the survey, a sub-sample of 141 Canadians reported working for a large business. The margin of error for a random survey of 141 Canadians is ±8.4 percentage points, 19 times out of 20.

The research was commissioned by the Business Council of Canada and was conducted by Nanos Research.

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