Close to a quarter of culture-goers (22%) say it is now much more or somewhat more important for them to attend art and cultural events and performances or visit museums and galleries that include or promote Canadian artists or content, compared to just over one in ten who say it is much less or somewhat less important (11%). Over fifty per cent (56%) say it is as important compared to a year ago.
Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1,055 Canadians, 18 years of age or older, between May 5th to 8th, 2025, as part of an omnibus survey. The margin of error for a random survey of 1,055 Canadians is ±3.0 percentage points, 19 times out of 20.
The statistical tabulations including the unweighted and weighted number of interviews can be accessed here.
The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.
To read the full report, click here.
Le rapport est aussi disponible en français.