One in 20 Canadians say they are spending more this holiday season

Canadians are nine times more likely to say they will spend less this holiday season (48%) rather than more (five per cent) compared to last year, which has declined from December 2023 (54%) but remains higher than 2022 (43%). Over two in five Canadians say they will spend about the same (45%). There has been a decline in the proportion of younger Canadians (18-34) who plan to spend more since 2022 (2024: six per cent; 2022: 17%).

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1084 Canadians, 18 years of age or older, between November 30th and December 4th, 2024.

The margin of error for a random survey of 1,084 Canadians is ±3.0 percentage points, 19 times out of 20.

The research was commissioned and conducted by Nanos Research.

To read the full report, click here.