Canadians are now ten times more likely to say the next generation will have a lower (70%) rather than higher (seven per cent) standard of living than Canadians enjoy today. The seventy per cent of respondents who believe the next generation of Canadians will have a lower standard of living than Canadians have today equals a previous numerical high recorded in the May 2024 wave.
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,001 Canadians, 18 years of age or older, between February 28 and March 5, 2025, as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada.
Individuals were randomly called using random digit dialing with a maximum of five call backs.
The margin of error for a random survey of 1,001 Canadians is ±3.1 percentage points, 19 times out of 20.
The research was commissioned and conducted by Nanos Research.
Full data tables with weighted and unweighted number of interviews is here.
To read the full report, click here.