Canada Revenue Agency provides a number of benefit plans to Canadians which serve a vast array of purposes.
In addition, the CRA recognizes the value of eliciting feedback from their clients and providing Canadians with a feedback platform to the CRA, as well as provide those benefit programs with data to help support continual improvement of services.
One of these programs is the Canada Child Benefit (CCB), which is a tax free monthly payment made to eligible families that helps them with the cost of raising a child under 18 years of age. The CCB may also include the child disability benefit and related provincial and territorial programs. Previously the CRA has conducted surveys in the fall targeting CCB recipients (both regular and first-time recipients) and GST/HST credit recipients. The study has changed a number of times through the years but the overarching research objective was always to gauge client awareness and satisfaction with program initiatives and deliverables, as well as provide data for a client satisfaction KPI.
There are currently about 3.46 million CCB recipients across Canada, with an estimated 12% of Canadians 18 years of age and older being direct recipients and about one per cent being first-time recipients.
To that end, the CRA retained Nanos Research to conduct a survey among current, direct recipients of the CCB to measure their awareness and satisfaction with the program’s initiatives and deliverables.
CRA will utilize the research findings to help the various program areas to better understand benefit and credit clients and to improve their programs, services and communications and will be used to populate results against a ‘client satisfaction’ indicator included in CRA performance reports.

The survey is comprised of 525 Canadians, 18 years of age and older who are direct recipients of the Canada Child Benefit.
In previous years this survey was conducted by telephone using a list of CCB recipients provided by the CRA, however, for this iteration of the survey the CRA and Nanos chose to execute this research via a random hybrid telephone and online survey with a reduced sample size. The change in methodology means that the data is not directly comparable to the previous waves of the survey and this wave should be considered a new benchmark moving forward.
The survey sample was drawn from two sources:

1) The Nanos Probability Panel, which contains about 50,000 Canadians who were randomly recruited to join the panel by land- and cell-lines with live agents.
2) Random recruitment by land-and cell-lines and administered the survey online.
The resulting sample contains individuals who were all randomly recruited by telephone, thus allowing a margin of error to be associated with the research. All respondents self-administered the survey online. The margin of error for a random survey of 525 individuals is plus or minus 4.3 percentage points, nineteen times out of twenty.
The fieldwork was conducted between March 30th and June 25th, 2023. The survey programming was tested extensively online in both languages.

The research was commissioned by the Canada Revenue Agency and was conducted by Nanos Research.

This publication reports the findings of this research.

To view the full report in English, click here.

To view the full report in French, click here.