The Arts Response Tracking Study is a regular monitor of the environment in the arts and culture sector. The study focuses on culture-goers who have attended an indoor cultural gathering, an outdoor cultural gathering or a gallery or museum in the past three years.
This wave of research gauged the opinions among Canadian Culture-goers on their expected frequency of attendance to art and culture performances in the upcoming year, commitment to their favorite art/culture organizations through single ticket purchases and memberships and subscriptions. Questions were also asked on ticket buying patterns and attendance personas.
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,080 Canadians, 18 years of age or older, between April 30th and May 3rd, 2023 as part of an omnibus survey. The margin of error for a random survey of 1,080 Canadians is ±3.0 percentage points, 19 times out of 20.
The study was sponsored by Business / Arts and the National Art Centre, the Founding Arts Partner for this project.
To view the full report click here.
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