When searching for arts and cultural events to attend, under one in ten (6% for local events, 8% for out of town) report using AI to do so in the past year. However, there is likely to be rapid growth when looking at the next twelve months as four times more culture-goers (26%) say they are likely to do so within the next year. Younger culture-goers (18-34) are more likely to report using AI than older culture-goers (55 plus) for both local events (11% vs. 3%) and out-of-town events (16% vs. 4%). Younger culture-goers are also more likely to use AI in the next year to find art or cultural events to attend (33%) than older culture-goers (19%).
Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1,007 Canadians, 18 years of age or older, between February 8th to 16th, 2026, as part of an omnibus survey. The margin of error for a random survey of 1,007 Canadians is ±3.1 percentage points, 19 times out of 20.
The statistical tabulations including the unweighted and weighted number of interviews can be accessed here.
The study was sponsored by Business / Arts and the National Arts Centre, the Founding ARTS Partners for this project.
To read the full report, click here.
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