More Canadians are saying they will spend less this holiday season compared to last year –Spending likely to go down on gifts and going out (Nanos).

Over one in two Canadians (54%) say they will spend less this holiday season compared to last year which is higher than the previous wave in 2022 (43%). Over two in five Canadians will spend about the same (42%), similar with the 2022 wave (46%).

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,069 Canadians, 18 years of age or older, between November 30th and December 2nd, 2023.
The margin of error for a random survey of 1,069 Canadians is ±3.0 percentage points, 19 times out of 20.
The research was conducted by Nanos Research.

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