The Arts Response Tracking Study is a regular monitor of the environment in the arts and culture sector.

The study focuses on culture-goers who have attended an indoor cultural gathering, an outdoor cultural gathering or a gallery or museum in the past three years.

This wave of research gauged the opinions among Canadian culture-goers on their expected frequency of attendance to art and culture performances in the upcoming year as well as expectations for arts and culture experiences, barriers, emotions, other types of entertainment they attend and budget for attending arts and cultural events.

On average, culture-goers report that they expect to spend $1377 this year to attend arts and cultural events (median of $500). When asked to compare to the previous year, over half of culture-goers say they plan on spending about the same (57%), while one in five say they plan on spending more this year (20%). A smaller proportion say they plan on spending less (10%) compared to when this question was asked in 2023 (24%).

Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1,114 Canadians, 18 years of age or older, between January 29th and 31st, 2024 as part of an omnibus survey. The margin of error for a random survey of 1,114 Canadians is ±2.9 percentage points, 19 times out of 20.

The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.

To read the full report, click here.

Le rapport en français est disponible ici.