Seven in ten Canadians say they believe the next generation will have a lower standard of living compared to today (70%), reaching an all time high numerically since tracking first started, and continuing the trend of an increasingly negative outlook since August 2022.
Young Canadians aged 18 to 34 are more likely to say the next generation will have a lower standard of living (74%) compared to those aged 55 and over (65%).
Nanos conducted an RDD dual frame (land-and cell-lines) hybrid telephone and online random survey of 1,043 Canadians, 18 years of age or older, between May 31st and June 2nd, 2024, as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada. The margin of error for a random survey of 1,043 Canadians is ±3.0 percentage points, 19 times out of 20.
The research was conducted by Nanos Research.
To read the full report, click here.