In the past year, half of culture-goers report attending an exhibit or performance at a cultural organization for the first time, where they didn’t have previous familiarity or experience with that cultural organization. Most said their experience was positive.
The Arts Response Tracking Study is a regular monitor of the environment in the arts and culture sector.
The study focuses on culture-goers who have attended an indoor cultural gathering, an outdoor cultural gathering or a gallery or museum in the past three years.
This wave of research gauged the opinions among Canadian culture-goers on their expected frequency of attendance to art and culture performances in the upcoming year, spending on arts and culture, and views on new experiences.
Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1,045 Canadians, 18 years of age or older, between December 30th, 2024, to January 5th, 2025, as part of an omnibus survey. The margin of error for a random survey of 1,045 Canadians is ±3.0 percentage points, 19 times out of 20.
The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.
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