Majority of Canadians strongly agree or agree that ocean health is important to them, that action is needed to support it, and are willing to make lifestyle changes to help protect it. (COLC/Nanos)

Nearly nine in ten Canadians strongly agree (44%) or agree (45%) that ocean health is important for them. More than eight in ten Canadians strongly agree (43%) or agree (39%) that action is needed to support ocean health, with women more likely to say so (49% strongly agree; 38% agree) than men (36% strongly agree; 41% agree).

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,114 Canadians, 18 years of age or older, between January 29th to 31st, 2024 as part of an omnibus survey.  The margin of error for a random survey of 1,114 Canadians is ±2.9 percentage points, 19 times out of 20.

This wave of research is the second wave of a tracking study first conducted in 2019. Publications from the COLC on the previous research can be access through this link: https://colcoalition.ca/our-work/colc-publications/.

The research was commissioned by the Canadian Ocean Literacy Coalition (COLC) and was conducted by Nanos Research.

To read the full report, click here.