Consumer confidence in holding pattern as the only certainty in the trade negotiations with US is uncertainty. (Bloomberg/Nanos)

Perhaps the only certainty in the trade discussions with the United States is uncertainty. In this environment, Canadian consumer confidence remains in a marginally positive holding pattern.

– Nik Nanos, Chief Data Scientist

Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,027 respondents in Canada. This report is based on the four waves of tracking ending July 25th, 2025. The margin of error for a random survey of 1,027 Canadians is ±3.1 percentage points, 19 times out of 20. The research was commissioned by the Bloomberg and was conducted by Nanos Research.

To view the full report, click here.