Canadians are nine times more likely to say they will spend less this holiday season (48%) rather than more (five per cent) compared to last year, which has declined from December 2023 (54%) but remains higher than 2022 (43%). Over two in five Canadians say they will spend about the same (45%). There has been a decline in the proportion of younger Canadians (18-34) who plan to spend more since 2022 (2024: six per cent; 2022: 17%). Nanos conducted an RDD dual frame (land- and cell-lines) hybrid t...
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