Canadians who work for large businesses have pride in both their work and place of employment – They are six times more likely to have a negative view versus a positive view of politicians who criticize their employer. (BCC/Nanos)

A strong majority of Canadians who report working for large businesses* say they are proud of the work they do at their current place of employment (81% give a score of 7-10 out of 10; mean of 7.8). Pride in their place of employment is also high with two thirds who report being proud of the company they work for (66% give a score of 7-10 out of 10; mean of 7.0). Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,086 Canadians, 18 years of age...