One quarter of culture-goers (24%) intend to spend less in 2023 than they did in 2022 to attend arts and cultural performances, while two in ten (18%) intend to spend more and four in ten say they intend to spend about the same. Younger Culture-goers are more likely to say they intend to spend less in 2023 (33%) than older Culture-goers (14%) to attend arts and culture performances.

Asked which days of the week are best for them to attend an arts or cultural performance, four in ten (42%) say Saturday and three in ten (29%) say Sunday. Four in ten mention all days of the week work for them (41%) and one quarter also mention Friday (26%). Older culture-goers (55 plus) were more likely to say all days of the week work for them (63%), while younger culture-goers prefer Saturday (63% of those 18-34).

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,021 Canadians, 18 years of age or older, between December 19th to 22nd, 2022, as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The margin of error for a random survey of 1021 Canadians is ±3.1 percentage points, 19 times out of 20.

The research was commissioned by Business and the Arts and the National Arts Centre and was conducted by Nanos Research.

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