Approximately two in three Canadians believe the next generation of Canadians will have a lower standard of living than they have today (67%) reaching an all time high numerically since tracking first started. Older Canadians (55 and over) are less likely to say that the next generation will have a lower standard of living (62%) than Canadians aged 35 to 54 (69%) and younger Canadians aged 18 to 34 (74%).
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1 044 Canadians, 18 years of age or older, between September 2nd to 4th, 2023 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. Individuals were randomly called using random digit dialling with a maximum of five call backs.
The margin of error for a random survey of 1 044 Canadians is ±3.0 percentage points, 19 times out of 20.
The research was conducted by Nanos Research.
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