Majority of culture-goers are open or somewhat open to volunteering for a local arts or culture organization – Volunteers are driven by a sense of giving back to their community (BAA/NAC/Nanos)

Over one in two culture-goers report that they are open or somewhat open to volunteering for a local arts or culture organization in their community in the next year (52%), while just over one third (39%) say they are not or somewhat not open to volunteering. Moreover, culture-goers who report volunteering in the past year (44%) say that the feeling of contribution or giving back to their community is the top benefit they felt from volunteering.

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,081 Canadians, 18 years of age or older, between July 30th and August 2nd, 2023 as part of an omnibus survey. The margin of error for a random survey of 1,081 Canadians is ±3.0 percentage points, 19 times out of 20.

The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.

To read the full report, click here.

Pour lire le rapport en français, cliquer ici.