The purpose of the Shift Canada Bold Ambition Index is to monitor and track how Canadians feel about embracing ambition, risk-taking, failure and innovation. By quantifying and unpacking Canadian mindsets and culture, we can better identify areas of strength, weakness and opportunities for change.

The main index measures the overall environment, and three component sub-indices capture sentiment on:
• Bold Thinking;
• Risk-Taking Culture; and,
• The Entrepreneurial Environment.

Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,009 Canadians, 18 years of age or older, between January 31st and February 4th, 2026 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada.

Full data tables with weighted and unweighted number of interviews is here:

By region, age and gender

Shift Canada Bold Ambition Index Score

To read the full report, click here.