Arts and cultural organizations continue to have about one tenth of the share of charitable giving among culture-goers – Expected donations for 2024 are about 12 per cent higher than in 2022. (B/A, NAC, Nanos Research)

Consistent with 2023, culture-goers who report donating say that arts and culture organizations receive about an average of $12 out of $100 of their charitable giving ($11 in October 2023), while on average $88 out of $100 of charitable giving goes to other causes and events such as health, social and community services, etc.

Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1010 Canadians, 18 years of age or older, between November 4th to 6th, 2024 as part of an omnibus survey. The margin of error for a random survey of 1010 Canadians is ±3.1 percentage points, 19 times out of 20.

The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.

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