Nearly two thirds of culture-goers say attending arts and cultural events has a positive or a somewhat positive on their sense of belonging to Canada (Business/Arts, NAC and Nanos Research)

Close to two in three culture-goers say that attending arts and cultural events has a positive (30%) or somewhat positive (33%) impact on their sense of belonging to Canada, and just under one in three think it has no impact (30%). Under one in ten say it has a negative or somewhat negative impact (2% each). Culture-goers from Quebec are more likely to say that attending arts and culture events has impact on their sense of belonging to Canada (39%) than culture-goers from the Atlantic region (22%).

Nanos conducted an RDD dual frame (land and cell-lines) hybrid telephone and online random survey of 1,035 Canadians, 18 years of age or older, between July 29th and August 1st, 2024 as part of an omnibus survey. The margin of error for a random survey of 1,035 Canadians is ±3.1 percentage points, 19 times out of 20.

The study was sponsored by Business / Arts and the National Arts Centre, the Founding Arts Partner for this project.

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