About one in two Canadians (52%) now say they are satisfied with Canada as a country (mean of 5.9 out of 10), which is a decrease compared to 2021 (74%, mean of 7.2).
Younger Canadians (18-34) and men report the lowest level of satisfaction (mean of 5.3 and 5.4, respectively) with Canada as a country compared to older Canadians (55 plus) and women (mean of 6.4 and 6.5, respectively).
While Canada’s universities and colleges (mean of 7.1) continues to be ranked as top major contributor to Canada being a better country, Canada’s health system sees a drop from a mean score of 7.0 to 6.7.
Nanos conducted an RDD dual frame (land- and cell-lines) hybrid telephone and online random survey of 1,114 Canadians, 18 years of age or older, between January 29th and 31st, 2024 as part of an omnibus survey. Participants were randomly recruited by telephone using live agents and administered a survey online. The sample included both land- and cell-lines across Canada. The results were statistically checked and weighted by age and gender using the latest Census information and the sample is geographically stratified to be representative of Canada.
Individuals randomly called using random digit dialing with a maximum of five call backs.
The margin of error for a random survey of 1,114 Canadians is ±2.9 percentage points, 19 times out of 20.
The research was commissioned and conducted by Nanos Research.
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