Mood of Canada Tracking Survey Methodology

About the Mood of Canada survey and its methodology

Mood of Canada tracking is conducted by the Nanos Research Corporation, which is headquartered in Canada and operates both in Canada and the United States. Questions on the performance of the federal government, direction of the country, federal and provincial relations, and Canada’s global reputation are tracked by means of a hybrid telephone and online random sample of Canadians at the end of every year.

The questions in the Mood of Canada survey are as follows:

Would you describe the performance of the current Federal [INSERT GOVERNING PARTY] Government led by [INSERT NAME] as very good, somewhat good, average, somewhat poor or very poor?

Very good……………………………………. 1

Somewhat good…………………………. 2

Average……………………………………….. 3

Somewhat poor………………………….. 4

Very poor……………………………………. 5

Undecided/unsure……………………. 77 [Unprompted]

Would you say that Canada as a country is moving in the right direction or the wrong direction?

Right direction……………………………. 1

Wrong direction…………………………. 2

Unsure…………………………………………. 77 [Unprompted]

On a scale of 1 to 5, where 1 is not improved and 5 is improved, how would you rate the relationship between the federal government and the provincial governments over the past year?

Not improved…………………………….. 1

Somewhat not improved…………… 2

Neutral………………………………………… 3

Somewhat improved…………………. 4

Improved…………………………………….. 5

Unsure/Undecided……………………. 77 [Unprompted]

On a scale of 1 to 5, where 1 is not improved and 5 is improved, how would you rate Canada’s reputation around the world over the past year?